Posts tagged with ‘hornall anderson’
Frito Lay’s Sunchips product had seen a loss in sales after their previous design change and were looking to evolve the design to regain some footing. Equities from the previous design that were working, such as background color, were re-integrated. Rather than simply a graphic sun shape, a more conceptual approach was taken. Inspired by consumer photography which showcased light emanating from within the bag itself, the glowing orb of sun in this design affects other elements on the package for a more cohesive approach. Photography FPO.
Microsoft Windows Product (RED) is a partnership between Windows Vista and (RED), a campaign for eliminating AIDS in Africa. Shown here are excerpts from the brand guidelines including banners, posters, etc. The challenge of this project was to investigate what the combination of Windows and (RED) aesthetics would look like and create instructions for the reproduction of the new design style.
Multipack is a big money business for Frito Lay, and as such they were looking for an evolution of their current design rather than something revolutionary. This meant maintaining several of the equities from the previous design, including product titles and colors. The designs shown here simplify the communication as much as possible
while maintaining those equities.
One significant change from the previous designs is the way the sub-brands are treated. I’ve tried to treat them like real objects, rather than graphic interpretations. A consistent layout for count information was created to simplify product navigation and the graphic “yellow ball” is a reference to the Frito Lay corporate logo.
The Frito Lay “Flat Earth” Team were looking to evolve their packaging design to communicate more clearly (the previous bag was too cluttered) and give the benefit (e.g. one half serving of veggies) a more prominent role. Maintaining some previous equities was a requirement, for example the blue sky, the logo (or some variation) and the use of red.
In this evolution, the design takes its aesthetic cues from vintage seed packets creating a natural reference to gardening and the earth. The “1/2” portion of the “one half serving of veggies” benefit is conceptually illustrated around the snipe, making it a central part of the design and a more primary read. Photography FPO.
Starbucks had created a new product, Starbucks VIA, but hadn’t finalized the packaging format. These are a few of the sketches done to explore various possibilities. The primary goal was to create something that is both easy to open and close (for consumers), and attractive to display (for retail).
This was the first form factor type project I’d taken on, and I thought it was just a fantastic time.
