The Washington Technology Industry Association holds networking events and award shows for local companies. These are just a few of the various themes they’ve had recently. These projects are all quick turnarounds, which could be a nightmare, except that this particular client is extremely open, and has a well defined target and set of aesthetics. Very few designs are required for the first round, and very few rounds of revisions happen there-after. It’s really a great client/designer relationship.

These concepts and images were part of a pitch for Dos XX Seattle distribution. I played a leading role in coming up with the concept, as well as the the strategy. The final proposal included contest suggestions, plans for a Road/Sideshow, on-brand swag (such as condoms, and tuxedo shirts) and more.

Each element was considered in the overall context of the Dos XX brand—which required getting to know the personality of the Most Interesting Man—a fantastically amusing exercise. Given the existing material in the market, I created a positioning statement to help with the overall direction.

“The Dos XX brand is about having the confidence to live beyond what is expected.

It’s about knowing what you want, and taking it. Knowing who you are, and standing up for it.

Dos XX is about a thirst for life.
Stay Thirsty, my friends.”

For the record, I think the condoms are brilliant. I mean, what could you possibly pick up in a bar, that you wouldn’t throw away… That gives you *ahem* happy thoughts when you use it… What could be a better mechanism for delivering your brand?