Posts tagged with ‘design’

The first (roughly) finalized piece of collateral for JeffreyM, employees will have their pick of color. These cards will have some pretty good weight to them, I’m planning on going with Fitch Fine Double Thick Cover, Fine Finish, 160lb Cover (or match).

Bakery Nouveau came to the table with a complaint. Their customers would leave with a cake in a standard cake box (you know, those plain square ones). But because the box was so awkward to carry, they’d inevitably tuck it under an arm to open doors and carry purses… Then when they’d get home, some of them were astounded to find their cake had slid, crashing into the side of the box and losing its beauty. Shock!Though originally tasked to just throw a sticker on a standard box, after some consideration, I decided I could solve this problem. So I was inspired to design the prototype shown here. There are 2 primary design features that make it superior to existing box designs 1. The handle. You can carry it and still have one free hand. 2. It folds completely flat, so when you get the cake home, you don’t have any issue getting to the treats inside. (Added bonus, they stack flat!)These boxes were designed in several aspect ratios, including one with the proportions of a lunch box that is capable of holding either a sandwich and chips, or 2 pastries. And yes, they are sturdy! I walked around downtown Seattle with a 12” cake and no problem at all. The jury is still out on production, because the client is only looking at a small run, production costs are higher than they were looking to spend. One possibility I’ve been considering is creating a series with “generic” graphics and selling the boxes on their own. But it depends on whether or not there is interest.

Bakery Nouveau came to the table with a complaint. Their customers would leave with a cake in a standard cake box (you know, those plain square ones). But because the box was so awkward to carry, they’d inevitably tuck it under an arm to open doors and carry purses… Then when they’d get home, some of them were astounded to find their cake had slid, crashing into the side of the box and losing its beauty. Shock!

Though originally tasked to just throw a sticker on a standard box, after some consideration, I decided I could solve this problem. So I was inspired to design the prototype shown here. There are 2 primary design features that make it superior to existing box designs 1. The handle. You can carry it and still have one free hand. 2. It folds completely flat, so when you get the cake home, you don’t have any issue getting to the treats inside. (Added bonus, they stack flat!)

These boxes were designed in several aspect ratios, including one with the proportions of a lunch box that is capable of holding either a sandwich and chips, or 2 pastries. And yes, they are sturdy! I walked around downtown Seattle with a 12” cake and no problem at all.

The jury is still out on production, because the client is only looking at a small run, production costs are higher than they were looking to spend. One possibility I’ve been considering is creating a series with “generic” graphics and selling the boxes on their own. But it depends on whether or not there is interest.

This is a “RocketDog” branded wine, a gift given to clients on project completion. The printing possibilites for the label were quite limited given the small run. So to make up for it there is a set of tags around the neck—inspired by dog tags (both for animals and the military, oh the punnery!)—which reads “LOST? CALL…”

In addition to coming up with the theme and initial graphics, the concept was blown out to include a few web pages, some banner ads, etc. A couple samples of which are shown here.

Sometimes I find tea more annoying than calming. The string of a tea bag gets in the way. Sure, you can tie it around the handle, but later you’re forced to untie it before putting it in the dishwasher. Frustrating. The tCup allows you to easily slide the string off the handle after use, and the slot keeps the string from hitting your lips. (Quick and dirty mockups via Sketchup)