First round moodboards for Bakery Nouveau’s identity. I love moodboards, they speak to my need to sort things and create order. Although, to be fair, this desire for order does not play itself out in everything… for example my desk… ;)

Anyway, these moodboards allowed us to discover that the Bakery Nouveau brand lies between Serious, Modern & French and Playful & Chic. These inspirations should be apparent in the pieces (packaging, website, etc) designed for them.