Multipack is a big money business for Frito Lay, and as such they were looking for an evolution of their current design rather than something revolutionary. This meant maintaining several of the equities from the previous design, including product titles and colors. The designs shown here simplify the communication as much as possible
while maintaining those equities.

One significant change from the previous designs is the way the sub-brands are treated. I’ve tried to treat them like real objects, rather than graphic interpretations. A consistent layout for count information was created to simplify product navigation and the graphic “yellow ball” is a reference to the Frito Lay corporate logo.